Ideal for: earthenware; cost effective in both large and small runs; can be used on bone china
Not for: complex half-tones
An image, usually up to four line colours, is printed within a given area directly onto the rotating body of the mug. The method is used when:
• the design is simple
• there are no complex half-tones although some half-tones can be directly printed
• the registration is not over demanding
• the design is not required to be larger than the print area
There are limitations with this process and it is primarily used for the low budget side of the earthenware market. A direct printer can print several thousand items a day, in contrast to the slower, hand decorated transfer process.